How has fan’s behaviour changed through fantasy sports?
Fantasy Sports has set the big standard and the competition is getting higher with the launch of new fantasy sports platforms. If we focus on the specific approach, fantasy socializes the fans across the country. You exchange your thoughts and skills with other fans. It boosts social engagement.
An evolution in the gaming perspective
Fantasy sports created a big impact on broadcasting and other areas which boosts the engagement across fans. Before the fantasy, the gaming perspective was slightly different. Fans experienced the sports with emotions and developed their skills but didn't use them. After the launching of the first-ever fantasy app in India, viewership has been increased in large numbers. Fantasy Sports is now an essential part of the sports industry and it has taken the larger area. The revenue is higher than the content industry in sports. In 2020, when the Indian T20 League has no sponsor, Dream11 came out stronger to garb the title sponsorship. The financial value has been increased.
Fantasy sports have allowed viewers to showcase their skills. The audience can now take advantage of their knowledge and add value to it. They can earn money with some decent investment. The outcome might be bigger if users master fantasy gaming.
The value of fantasy sports for fans
From the user perspective, you can call fantasy a profitable investment but other points are more important. The process of creating fantasy teams is so easy. Download any fantasy app and pick your best sports to try fantasy. Complete all the verification process first and then start investing money with your favorite team. It's your choice which game you prefer from cricket, Football, Basketball, and Kabbadi. If your team scores more fantasy point system, your winning chances improve. Rank also gets updated according to your fantasy point.
During this entire process, users engage with the game and enhance their knowledge. Social media has also played a vital role to grab the attention of users. Even Fantasy sports are creating job opportunities for those users who have better knowledge about the game. This sector has developed chances for fantasy users and it's a great thing that happened to sports fans. They can earn money by watching their favorite game.
How broadcaster built brand value through fans
The healthy trend of fantasy sports has taken a part in the growth of broadcasting. It has boosted the relation between spectators and broadcasters. The viewership has increased in the last two years and during the pandemic, it showcased how users can help broadcasters to look for better financial growth despite not having the crowd in the ground. The virtual world saw a big turnaround in the number of spectators. Due to a big number of users, broadcasters are getting sponsorship and the rates are increasing during the peak time of any big event.
Due to this healthy approach, domestic or normal matches are also gaining big attention. In the last year, fantasy sports added a streaming feature in their apps and helped users get a better idea of the game. They are investing a big amount in taking rights of the particular series and the tournaments. It happened only because of the spectator behavior towards the game which saw a drastic change.
Conclusion: Fantasy Sports have gained a large audience in the last couple of years, and it has changed the perspective of the game. The trend of fantasy sports app has been increased and the growth in this market has raised high.